8 Key Ways Geographe's Agility Aids Customer Outcomes

8 Key Ways Geographe's Agility Aids Customer Outcomes

The following key areas allow Geographe to develop and manufacture quality local products faster, keeping our customer’s assets running more efficiently for longer:


1. Common company goals and vision with our customer’s goals at the centre

This approach puts our customer's satisfaction and success at the forefront of Geographe’s priorities and decision-making processes. It also means that Geographe actively works to understand and meet the specific needs of its individual customers, rather than taking a one-size-fits-all approach.

2. A flat leadership structure allows team members autonomy in their work areas and more control over positive work outcomes

In such a structure, our team members have more autonomy over their work areas, which means they have more freedom and control over how they accomplish their tasks and achieve positive work outcomes. We believe this leads to a number of benefits for Geographe as an organisation, such as:

  • Increased motivation and engagement amongst our team members, as they feel they have more ownership over their work and are given the trust and autonomy to do it well
  • Improved communication and collaboration amongst our team members, as there are fewer layers of management to navigate and more opportunities for direct interaction
  • Greater flexibility and adaptability in responding to changing business conditions, as decisions can be made more quickly and at the team level rather than having to go through multiple levels of approval
  • Better alignment of our team members with Geographe’s goals and objectives, as they then have a better understanding of how their work contributes to the overall success of our business

3. A company culture that rewards the business values being implemented by all team members

We believe that this type of culture encourages all team members to align their actions and behaviours with our company values, and reinforces the importance of these values through our organisation.

Our company values include:  

  • Do the right thing
  • Work it out
  • Get it done
  • Look after each other
4. Inclusive communication channels where all team members can contribute, aiding workflow speed

All Geographe team members are encouraged to share their ideas, feedback, and concerns, regardless of their position or seniority within our business.  Examples of some of the inclusive communication channels we use are:

  • Open and transparent channels such as email, instant messaging, and internal social media platforms
  • Regular team meetings where all members can contribute and discuss daily work, new ideas or challenges and obstacles they may face and require assistance with
  • Having an open-door policy
  • Encouraging 360-degree feedback
5. A clear business flywheel in which all teams understand their contribution to customer-orientated outcomes and wider business goals

Our business flywheel is based on a concept that describes the relationship between customer engagement, internal processes, and business outcomes.  We’ve found that when all our teams understand their contribution to customer-oriented outcomes and Geographe’s wider business goals, it has lead to a number of benefits for the business.

6. Centralised inventory management through business systems with a single unified database

Using SAP has allowed us more efficient and accurate inventory management, as all our teams have access to the same real-time information and can make informed decisions based on that single source of data.

7.  A stress-tested raw material supply chain ensuring consistently high-quality products

This involved our Logistics and Supply Chain team identifying potential risks and vulnerabilities in our supply chain, and then taking the appropriate steps to mitigate or eliminate them.  These steps included:

  • Identifying critical raw materials and securing their sources for continuity and minimal production disruption
  • Developing backup plans for potential supply chain disruptions
  • Working with the ISO quality standards framework and working closely with suppliers to ensure compliance
  • Regularly monitoring and reviewing our supply chain to identify and to stop any potential issues that may arise.
8. Vertical integration of our technology centres for faster and more efficient customer outcomes

This allows our business to have more control over the technology development process and bring products or services to market faster and more efficiently.  Vertical integration of Geographe’s technology centres from suppliers such as Dematic, DMG Mori, Mazak, Fanuc & Okuma have led to a number of benefits for both our customers and our business including:

  • Faster time to market for new products or services, as Geographe is able to bring products or services to market faster by integrating multiple stages of our development process
  • Improved efficiency and cost-effectiveness, as costs are reduced and efficiency can be improved by eliminating the need to outsource certain stages of the development or manufacturing process.
  • Greater flexibility in responding to our customer needs, as we aim to quickly adapt to changing customer needs and preferences during the development process
  • Improved quality and consistency of products or services, as we are able to better control and oversee the development process to ensure that products or services we offer meet our high quality standards

This blog was adapted from a featured Mine Australia article from November 2021.

Read the full article at:  https://mine.nridigital.com/mine_australia_nov21/geographe_company_insight

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